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VGT games enjoy far more than their fair market share. Also, what gaming industry information are you familiar with that may shed light on this topic? In just about every business, the price of a good or service is clearly marked. He is now an independent gaming consultant working exclusively under the Raving banner. Do you think a slot player can tell the difference in looseness between two otherwise identical slot machines, where the only distinguishing difference is that one machine is 50 percent looser than the other? Solutions to some tough casino operations challanges. And pay attention to your individual property slot and performance data of your higher-value slot players, not the wide swath of data provided by slot manufacturers… we mostly operate in local or regional markets, not national markets. But those slot players who are of greatest value to a casino property—the 20 percent who bring in 80 percent of slot revenue—certainly know and will vote with their feet. That could result in fewer visits, more visits to competitors or giving up on casino play overall. I want to hear from you. Visit www. Ashok Singh and Dr. With random number generators, virtual reels, and sophisticated technology and slot analytic tools, a slot director can change a 4 percent hold slot machine to an 8 percent hold slot machine in the wink of an eye, with a new computer chip and a little regulatory paperwork well, in some jurisdictions, the paperwork may not be so little. This is evidenced by the popularity of non-Strip casinos among locals in Las Vegas. But you do know what you are paying for, and the price is almost always clearly marked. Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. Restricted Content You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. How she chooses her games is a mystery to me, but I know she chooses her casino by who gave her the best offer. Briefly describe what research you have done on loose vs. Recent Articles by Dennis Conrad Barona Resort and Casino finds success by making customers feel they are part of the family. Casino Journal logo. But my wife plays enough for both of us. Please click here to continue without javascript.. In almost every case, the short-term result of tightening was increased revenue… but the long-term result was declining coin-in, reduced time on device and, eventually, less profit.

Oh sure, the price may vary based on many factors, like brand, quality, time of year, demand, marketing factors and a whole host of other variables.

They are willing to give you their gambling budget if in turn the casino operator is willing to give them more and acceptable time on device.

Buddy Frank, principal consultant of Slot Strategies. Games with lower hold percentages were played longer. How to improve table game promotions. Report Abusive Comment Thank you for helping us to improve our forums.

He can be reached at ; or by e-mail at dennis conradworks. Almost all slot players with players club cards are hoping to 2020 preview that playing experience. The majority of slot players, including the top 20 percent, recognize they are playing a negative expectation game.

Tell me how we can improve. Not so with slot machines. To each his own. I also play the lottery with 55 percent payback. Is casino player magazine loosest slots 2020 comment offensive? Also, I have experienced what casino player magazine loosest slots 2020 in-market when my slots were loosened or tightened.

In this issue of Sports Betting Managementread about virtual sports wagering stars to get very real, the convergence of mainstream sports and E-Sports, and much more! Further, look at VGT games in Oklahoma, where their games have a significantly lower hold percentage than their slot manufacturer peers.

To me, it is a huge difference. Obviously, the high-frequency and savvy video poker players know exactly what they are doing, just as luxury resorts tampa skilled craps and blackjack players do, and to some extent the single zero roulette player as well.

You might say they seek escapism. However, humans do not always follow predictive analysis, and my real-world experience shows quite the opposite.

I wondered and worried if they were getting ready to fleece the golden goose. But fast forward 50 years. Yes, I play. In this issue of Casino Journalgaming operators prep for reopening in the ongoing shadow of coronavirus, reopening casinos should consider going back to the beginning, architects ponder COVID impact on gaming resort layout and design, and much more!

Any closing thoughts? Casino Journal.

Please tell us why. Every casino literally has excess capacity, so why not loosen slots and take more time to take the same amount of money, giving the slot players a better experience? Boiling all of this down gives an effective hold percentage for every game, which runs in the percent range, with the vast majority of slot machines having a percent hold percentage. Actually, conduct side-by-side comparisons. Casino marketing advice from gaming industry experts. Here are some excerpts from these interviews: How did you first get interested in the topic of whether slot players can tell a loose slot from a tight slot? However, over time, there would be a noticeable reduction in average seat time for many high-repeat players. Related Articles Tight slots are not right The impact of addressable media on casino advertising and marketing More musings on the gaming industry The Principles of Restoring Player Value. The trend was slow at first, but the pace quickened as operators saw short-term profits increase, with seemingly minimal pushback from slot players. This was first pointed out in controlled studies both virtual and real life by Dr. And of course, the main determinant of price—the theoretical hold percentage programmed into the random number generator of the machine upon purchase. Here are some excerpts from these interviews:. Do you play slots yourself, and if so how do you choose where to play and what games?